Tell me do you feel the same. This is our Cuir Elixir co-founder wrote how memory, emotion, and scents are intertwined…

“When someone keeps watching the same movie over and over again, please don’t ask him why, because he is waiting for one scene by heart.” 

“When a boy is always holding the one blanket and doesn’t allow anyone to wash it, please don’t ask him why, because he smells love.”

“When a man always wears the same shirt and it is not bright anymore, please don’t buy him a new color, because he is touching the memory.”

It is Inherited, Inherent and Indulgent.